Author Archives: Tom Oakley

February 15, 2015 by Tom Oakley - 6 Comments

Walkers: Product development

December 24, 2014 by Tom Oakley - 1 Comment

Quorn: Market development

December 13, 2014 by Tom Oakley - 1 Comment

Aero: Related diversification

October 25, 2014 by Tom Oakley - 4 Comments

Virgin: Unrelated diversification

October 15, 2014 by Tom Oakley - 1 Comment

Subway: Changing brand perceptions with celebrities

October 13, 2014 by Tom Oakley - 0 comments

The ups & downs of PR for Apple

October 1, 2014 by Tom Oakley - 0 comments

Marketing Automation: A growing need

September 20, 2014 by Tom Oakley - 4 Comments

Unilever: BCG Matrix

September 17, 2014 by Tom Oakley - 0 comments

MSN: Repositioning through a major revamp

September 11, 2014 by Tom Oakley - 4 Comments

The growth of fear appeals in advertising