Author Archives: Tom Oakley

July 30, 2017 by Tom Oakley - 2 Comments

Uber vs Deliveroo: Disintermediation vs Reintermediation

July 15, 2017 by Tom Oakley - 1 Comment

Marketing the Premier League brand

July 7, 2017 by Tom Oakley - 1 Comment

Joe Wicks (The Body Coach): King of Content Marketing

November 12, 2016 by Tom Oakley - 0 comments

Amazon: Marketing Mix (4 Ps)

February 21, 2016 by Tom Oakley - 0 comments

Costa Coffee: Country of origin effects

January 17, 2016 by Tom Oakley - 0 comments

The key benefits of Marketing Automation

July 2, 2015 by Tom Oakley - 1 Comment

Email marketing isn’t dying, it’s evolving

May 17, 2015 by Tom Oakley - 0 comments

Business Lessons: Richard Branson

March 28, 2015 by Tom Oakley - 26 Comments

Coca-Cola: Ansoff Matrix

March 14, 2015 by Tom Oakley - 1 Comment

Heinz: Market penetration