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February 15, 2015
by
Tom Oakley
-
6 Comments
Walkers: Product development
December 24, 2014
by
Tom Oakley
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1 Comment
Quorn: Market development
December 13, 2014
by
Tom Oakley
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1 Comment
Aero: Related diversification
October 25, 2014
by
Tom Oakley
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3 Comments
Virgin: Unrelated diversification
October 15, 2014
by
Tom Oakley
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1 Comment
Subway: Changing brand perceptions with celebrities
October 13, 2014
by
Tom Oakley
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0 comments
The ups & downs of PR for Apple
October 1, 2014
by
Tom Oakley
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0 comments
Marketing Automation: A growing need
September 20, 2014
by
Tom Oakley
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3 Comments
Unilever: BCG Matrix
September 17, 2014
by
Tom Oakley
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0 comments
MSN: Repositioning through a major revamp
September 11, 2014
by
Tom Oakley
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4 Comments
The growth of fear appeals in advertising
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